Friday, July 23, 2010

Transparency and deliberation Pharmacy

Among those who work in the production and trafficking of drugs, with the support of the Ministry of Health held a competition "Platinum Ounce". Those wishing to participate in it for the second year of its existence markedly increased. Prizes are awarded in a variety of nominations.
One of the competition - company-distributor of drugs "SIA-international" won two awards. Project, found the project "SIA-international" "Targeted price reductions on drugs due to the introduction of high-tech warehousing company, and CEO Igor Rudinsky won in the category" Entrepreneur of the Year.
In the 40 pharmacies in Moscow has special sections for seniors, where the drugs at 30% cheaper. This is implemented social program "SIA-International.
"Commissioning of the new warehouse and appropriate modern automated technologies has allowed for a slightly lower our costs for processing the acquired drugs - says Igor Rudinsky - We decided that we better not reduce prices for all (this reduction would come out very small and insensitive), and for the category of the population that is most in need of treatment, but it has to do very meager means - for seniors. Our company holds several social programs. In addition to programs for seniors, we provide a program for diabetes: a 24 pharmacies have specialized departments where diabetics sold at reduced prices, the necessary drugs and devices. There is a program of seasonal demand for children's drugs. being developed several social programs, about which there would not like to talk about. "
Vice Prime Minister Valentina Matvienko, insists that the prices in pharmacies should not be more than 30% than producer prices. According to Igor Rudinsky, this is unrealistic, because only in the pharmacy costs for staff salaries, rent, utilities, averaging 22-23%. What is the price the manufacturer - also a difficult question: some plants known as a price, but give her a big discount - in such cases may meet the 30%, and other plants no discount given.
At this year's competition "Platinum Ounce" received a lot of applications from pharmacies from the regions. Participation in the contest will initiate creative thinking, encourages invent something new. And for the jury it is important that aims to better meet end-users, ie customers of pharmacies.
It is becoming more acute, you might say, on a global scale the problem of counterfeit drugs. World Health Organization appealed to various pharmacological associations and customs authorities to join efforts in the fight against trafficking forgery. In Russia, some producing medicines and distribution companies, including "SIA-international", developing a joint program, which aims to stop the pathways of fakes on the pharmaceutical market.

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